Why I Built Ort
"During the summer of 2023, I was 240 pounds and living alone in NYC, working on getting fit. Like many busy professionals, I'd buy groceries with good intentions, then find myself ordering takeout after long work days while fresh ingredients sat unused in my fridge.
The pattern was frustrating but common: spending money on both groceries and restaurants, not seeing the fitness results I wanted, and throwing away expired food every week. I had fitness apps, a well-stocked kitchen, and health goals—but no system connecting them together.
Once I figured out how to align my daily activity with what was actually in my pantry, everything changed. That's when I realized other people needed this same connection. Ort bridges the gap between your fitness goals, your kitchen inventory, and your budget—turning what should be a simple process into an actually simple process."